Website Case Studies
Performance led web design examples
Website work shown through real user behaviour, not just pretty screenshots.
Use this page to present website projects in a more meaningful way. The video slots show the finished websites in action, while the metrics explain how the work improved the customer journey, time on site, CVR and engagement per session.
Website Impact
Key Website Metrics
Website case studies should show how the experience improved, not just what the page looked like.
Use these metric blocks to communicate the performance signals that matter when reviewing website projects and customer journey improvements.
+74%
Time On Site
Visitors stayed longer after clearer layouts, stronger content hierarchy and a more engaging website journey.
4.8%
CVR
Conversion rate improved as calls to action, trust signals and page flow became easier to follow.
+61%
Engagement Per Session
Visitors interacted with more of the site after improved structure, clearer sections and better visual direction.
38%
Lower Bounce
A more relevant first impression helped reduce wasted visits and improve the quality of user behaviour.
Website Showcase Videos
Add two website walkthrough videos to show the work in motion.
These slots are built for website screen recordings, homepage walkthroughs, before and after videos or project showcase clips.
Website Case Study Video One
Use this space for a full website walkthrough, showing the design, customer journey and the sections that improved the visitor experience.
Website Case Study Video Two
Use this slot for another project example, showing how the finished website looks and how it supports stronger business outcomes.
What We Look At
Website results are created by improving the journey, not just changing the visuals.
User Journey
Clearer paths through the website
We look at whether visitors can understand the offer quickly, move through the site naturally and reach the right next step without confusion.
CRO
Better calls to action and trust points
Conversion improvements usually come from clearer prompts, better reassurance and sections that answer what customers need before they act.
Engagement
More reasons to stay and interact
Strong content structure, visual pacing and relevant sections help visitors stay longer and engage more deeply with the website.
Case Study Structure
How to explain each web project clearly
Each website case study should cover where the client started, what needed to improve and what changed after the project was completed.
Before: unclear journey, weak design, low engagement or poor conversion structure.
Work completed: redesign, CRO, UX structure, page flow and visual improvements.
After: stronger time on site, improved CVR and better engagement per session.
Metric Led Storytelling
Use the numbers to support the visual proof
The videos show the finished website, while the metrics show why the work mattered. This gives visitors a clearer understanding of the value behind the design.
Time on site: shows whether the experience is holding attention.
CVR percentage: shows whether more visitors are turning into leads or customers.
Engagement per session: shows whether people are interacting with more of the website.
Website Case Studies
Use this page to show website work with video proof and clear performance metrics.
The two video slots give you room to show the websites in action, while the metric sections help explain the commercial and user behaviour improvements behind the work.